For now, the magazine pages on Flipboard’s PC version are scrolled through with a mouse instead of flipped through with a touch as on the mobile apps.Ĭoming to the PC fulfills McCue’s original vision for Flipboard when he came up with the idea in 2009 shortly after leaving Tellme, a voice-recognition service that he started and eventually sold to Microsoft for $800 million.
The largest canvas of PC screens allows Flipboard to rearrange the way the content appears on desktops so compelling pictures are showcased in bigger sizes and different layouts than on a smartphone, or even a tablet. “It doesn’t make sense to users if they up show up to a service on a PC and get ignored, but get all this magic if you show up on a mobile device.”įlipboard’s Web browser version, built over the past 18 months, is designed to detect and automatically adjust to the different screen sizes of PCs. The trend reflects a growing realization among mobile-focused apps that they can’t ignore PCs if they want to connect with users as much as possible, said Forrester Research analyst Frank Gillett. Last month, Facebook’s mobile messaging service WhatsApp offered a version for Web browsers, although a user’s smartphone must be on and online for the syncing to work. to 9 p.m.įlipboard isn’t the only popular mobile app making the leap to the PC in search of new users and deeper engagement. It isn’t until the evening when tablets become the leading Internet-connected device, with peak usage occurring around 8 p.m. PCs remain the most popular way to access Internet services during the weekdays when most people are at work, with smartphones running second, according to data from comScore Inc. That figure seems likely to change now that it’s been tailored for the desktop. Flipboard was originally designed for tablets, but smartphones now account for about 70 percent of user activity, McCue said.
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